Leaving it to the pros

Should Your Business Be Outsourcing Social Media?

There are many reasons companies approach our agency to manage their social media – some lack the time to manage it in-house, some lack the expertise, and many say a mix of both is the reason they ask our agency for help.

Sometimes, companies ask us for help getting started, but once they’re on their own two feet they prefer to manage it in-house. In some cases, this can be a good idea – in others, not so much.

Here are some considerations to think over before deciding whether your business should be outsourcing social media to an agency like ours, or manage it yourself.


Outsourcing social media management can cost anywhere form 1-5k/month; if your business doesn’t have the budget to pay for an agency long-term, it might be better for you to do consulting with them to understand what needs to be done, and learn how to do it yourself. Start-ups are a good example of this – they have scarce resources and may benefit more from an audit and developing a strategy. If you’re interested in finding a quote, click here.


If you’re in a highly-regulated industry such as Law, Finance or sometimes even Health Care, you have to be careful about what you’re posting. Sometimes companies in these industries prefer to manage their social media in-house to reduce the risk of liability.


Our staff have been trained in understanding the ever-evolving social media platforms. If you’re unfamiliar with social media marketing, you may miss opportunities to improve performance. Outsourcing social media allows our innovative tactics and proven methods to increase your brand awareness and generate more leads increasing your ROI.


Managing your online activity can be tedious and time-consuming. Creating new, remarkable content on your social media platforms takes time. If your business doesn’t have the time to maintain its social media strategy, outsourcing is a great way to stay on top of social media, and allows you more time to better serve your clients.

If you think you’re doing an okay job managing your social media in-house and just want an assessment, your company should consider contracting a social media marketing agency to conduct an audit. If they find you’re not coming close to capitalizing on social media the way you could be, they could help you to develop a more effective social media strategy.

If you decide outsourcing social media marketing is best for your business (either long-term or short-term), do your research, and find a reputable social media marketing agency that matches your needs.

Atlas Communications is a Toronto social media marketing company specializing in social media branding, lead-generation, and results-driven campaigns for companies of all sizes. Contact our agency today for all of your social media marketing needs!


Read what our clients are saying about us.

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"Atlas Communications are truly professional in what they do. They took the time to understand our event, our needs and our message. They were able to create highly engaging content that was relevant to our participants that helped us make our event a success."

Jordan Hill
Ward’s Island Terry Fox Run

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"Working with Atlas Communications has been one of my highlights of 2016. Hiring them has not only been beneficial for our company but for me as a start-up entrepreneur. Having them take the lead for LiveAbstract social media has greatly increased our presence and impact on both our platforms. I would highly recommend them to any company for your digital marketing needs. Thanks Atlas looking forward to continue working together in the future.”

Akwasi Owusu-Ansah
Founder, LiveAbstract.com

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"Reliable…Smart…Professional. Cliché but true. More importantly they get us, think like us, and want us to succeed."

Bryan Bolan
B-Mc Creative

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"Our company is very new to social media with no experience or expertise. We initially approached Atlas Communications for out-sourcing our social media needs. As we progressed in our social media plans we decided it would be best to hire in-house. Atlas was flexible and worked with us to customize our needs. They provided ongoing consulting and training for our social media staff and market team. They were extremely patient with our embarrassingly little of knowledge of social media. We are grateful for their help, knowledge, flexibility and supportive attitude. A welcome find in the vast sea of social media blur. "

Marianne Bertrand
Muttluks Inc.

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"I enjoyed very much working with Atlas Communications. I found them to be extremely punctual, professional, and pleasant to work with. My account representative was available at any time and that always makes a big difference."

Ali Cadili
School of Natural Medical Aesthetics