Should Your Company Hire a Social Media Consultant?

Keeping up with the constantly changing social media trends can be exhausting – even for social media strategists that work in the industry every day.

Simply being present on social media is no longer enough. Just because you have a Facebook or Instagram page doesn’t mean customers will flock to it – they may not even be able to find it in the first place! Whether your company is a start-up that’s just finding its bearings or an established business, it’s easy to get lost in the world of hashtags, Tweets, and filters.

A social media consultant can provide you with expert knowledge and advice about social media marketing campaign and strategies. They also live and breath social and can give you the proper knowledge and tools to help you reach your marketing goals.

Still undecided if your company should hire a consultant? Here are a few important questions to ask yourself…

Does your company have an effective social media strategy in place?

Before you let anyone post to your social feeds, you need to think hard about the goals you want to achieve through social media. You’ll also need to consider who your target market is, which platforms to be on, and come up with a marketing budget.

A consultant can also conduct an audit on your current social media so you understand exactly where you are in regards to your competitors.

Whatever your goals may be, a consultant can help you figure out a strategy to reach them. Before you start posting, it’s essential to have a strategy and stick to it.

Do you know all the ins and outs of social media?

Social media consultants know the industry inside and out – it comes with the territory. It’s an extremely competitive industry and it’s required to stay up-to-date with the new trends and platforms.

Because of this in-depth knowledge, they can give recommendations to you that make sense for your company. They will also teach you and your staff the proper ways to utilize different social feeds and best practices from their years in the business. They can also help you understand what’s important when it comes to social, like, it’s not all about likes or engagement – it’s the importance of advertising! Insider tips such as this make hiring a consultant worth it.

Do you have the resources to hire a quality social media consultant?

This is a tough question but it needs to be asked. If you don’t have the resources to hire a highly regarded social media consultant, we advise you to not hire at all.

When it comes to consulting, it’s all about experience. When someone isn’t charging enough, it’s because they lack experience. That said, if you have the resources to spend on a consulting, it’s something we highly recommend because of the positive impact it will create for your company. A fair price for consulting is $100/hour.

The bottom line

Only you can decide if your company should hire a consultant! Coming up with a social media strategy takes a lot of time and as a business owner, your time is extremely important. If you need a little guidance and support, hiring a social media consultant is a great start.

On that note, also do your homework to make sure you’re choosing the right consultant for your company. There are a ton of self-proclaimed social media extraordinaires out there –but make sure you choose an agency that can back up their claims! Trust your instincts and best of luck.

Atlas Communications is a Toronto social media marketing company specializing in social media branding, lead-generation, and results-driven campaigns for companies of all sizes. Contact our agency today for all of your social media marketing needs!


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