build your website for success

If you’ve ever searched for a company online and found a painful looking website, you can understand why good web design is important for any business (haven’t seen one yet? – click here).

Remember, your website may be your business’ first impression to customers, so don’t make it a bad one! The better your website design is, the better impression you can make.

Here are a few important things to consider before designing a company website.

Hosting

Unless your team is very tech savvy, you may not want to host your own website. While self-hosting might seem like a cost-effective decision, it can be time-consuming and quite the headache. If you aren’t familiar with web development, trying to set up your back-end may do more harm than good.

Using a hosting provider can offer you reliable, ongoing support.

Having Backend Services

Having a strong Content Management System (CMS) is vital to having a functional website. CMS is the engine that allows for control and management of your site.

If you feel confident making minor web design changes, make sure you have access to your CMS. This allows you to make certain changes – such as adding or deleting posts and pictures — without having to spend “the big bucks” on getting a pro to do a minor change.

Write Content First

While you may think the visuals of a website are important, it’s MORE important to consider your writing. Your website’s layout should work around your content – not the other way around.

Pro tip: Whitespace is your friend! To give your readers’ eyes a break, make sure to keep your paragraphs short!

Be Mobile Friendly

The best websites are ones created to be user-centric. With more and more people using their phone for a quick search or to kill time, making your web page with a mobile layout (as well as desktop) allows viewers using their phone to better access the functions.

By having your website cater to your audience, your viewers are more likely to stay on the website, instead of the dreaded “back button” to click on a competitors site.

Create a Separate “Thank You” Landing Page

A landing page is a section of your website that is accessed through a hyperlink or another web page. By having separate “thank you” landing page, rather than a simple popup that comes up when a purchase or signup has been completed, you will be better equipped for tracking conversions. Landing pages allow you to see what paths users take to get to your page, and which marketing strategies are most effective.
Website design combines the technical skills of a web developer, with the aesthetic touches of an artist, and the word flow of a poet. While you may not be an expert in all of these categories, you can outsource your weakness and focus on your strengths. Follow these tips to create the perfect website for your business. If you find yourself having trouble with any of these areas, contact us today for a free quote.

Atlas Communications is a Toronto social media marketing company specializing in social media branding, lead-generation, and results-driven campaigns for companies of all sizes. Contact our agency today for all of your social media marketing needs!

Testimonials

Read what our clients are saying about us.

★  ★  ★  ★  ★

"Atlas Communications are truly professional in what they do. They took the time to understand our event, our needs and our message. They were able to create highly engaging content that was relevant to our participants that helped us make our event a success."

Jordan Hill
Ward’s Island Terry Fox Run

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"Working with Atlas Communications has been one of my highlights of 2016. Hiring them has not only been beneficial for our company but for me as a start-up entrepreneur. Having them take the lead for LiveAbstract social media has greatly increased our presence and impact on both our platforms. I would highly recommend them to any company for your digital marketing needs. Thanks Atlas looking forward to continue working together in the future.”

Akwasi Owusu-Ansah
Founder, LiveAbstract.com

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"Reliable…Smart…Professional. Cliché but true. More importantly they get us, think like us, and want us to succeed."

Bryan Bolan
B-Mc Creative

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"Our company is very new to social media with no experience or expertise. We initially approached Atlas Communications for out-sourcing our social media needs. As we progressed in our social media plans we decided it would be best to hire in-house. Atlas was flexible and worked with us to customize our needs. They provided ongoing consulting and training for our social media staff and market team. They were extremely patient with our embarrassingly little of knowledge of social media. We are grateful for their help, knowledge, flexibility and supportive attitude. A welcome find in the vast sea of social media blur. "

Marianne Bertrand
Muttluks Inc.

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"I enjoyed very much working with Atlas Communications. I found them to be extremely punctual, professional, and pleasant to work with. My account representative was available at any time and that always makes a big difference."

Ali Cadili
School of Natural Medical Aesthetics