market to millennials

Millennials: a quarter of our population, one of the largest consumer groups, and seemingly impossible to reach. As the saying goes, you can’t live with them, you can’t live without them.

Reaching millennials has become one of the largest struggles for many businesses. Traditional methods are becoming obsolete as digital media takes the marketing world by storm. Millennials are constantly connected—they trust reviews, blogs and testimonials from peers over a sales associate. Unfortunately, a well-placed television commercial no longer reaches 75% of the population.

So, to market to millennials, you need to be where they are most: social media.

Que Visual Supply Co. (better known as Vsco): the social media platform that can help businesses break through the millennial sales barrier.

Vsco began as a simple photo editing app, but soon transformed into a social platform with over 30 million active users. Users can take new photos or upload previous images to be edited and posted. You can also share the images onto other social media platforms—in fact, #Vsco is currently the top branded hashtag on Instagram.

Why do millennials love it so much?

With older demographics joining more traditional social media, millennials have flocked to alternative networks.

Unlike Instagram, Facebook and Twitter, Vsco doesn’t include a follower count, likes or comments. Users can post their content and forget about it, without the anxiety of whether or not they’ll get an “acceptable” number of likes.

This also means there is no space for Internet trolls, and users can express themselves without fear of judgement. Vsco isn’t a social game: there are no winners or losers, but rather a platform simply used for self-expression.

So, how can businesses market through Vsco?

Building a strong profile on Vsco that tells an authentic, aesthetic visual story about your business can be a key element in your social media strategy when marketing to millennials.

The best way to have your images seen is to be active in the community. Use tags to describe your photo. Try to target your demographic by using images that would appeal or relate to your ideal customer.

If you need assistance, Vsco can partner your business with photographers to build your profile; or you can contact a social media marketing agency to help create a strong Vsco marketing campaign. If you’re interested in using a social media agency, you can get a free quote from Atlas Communications here.

Atlas Communications is a Toronto social media marketing company specializing in social media branding, lead-generation, and results-driven campaigns for companies of all sizes. Contact our agency today for all of your social media marketing needs!


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