Where Should Your Business Be Social?

In order to increase your brand presence, it is crucial for your company to be active on social media platforms. Which platforms are best suited for your company however all depends on the type of business you’re running.  Before considering which social media platforms to use, be mindful of these two tips:

#1. It is not necessary to be on every single social media platform – it’s time consuming and won’t generate more leads or sales if you’re already on the ones that matter most.

#2. It is essential to examine your company’s business goals. Ask yourself these questions: What is the budget you are willing to spend? Where can you find your customers (target audience)?

Once having considered the above you will be able to determine which platforms below are most relevant and beneficial to your business:

Facebook

With approximately 1.55 billion active users, Facebook can be an essential platform for any business. The platform has powerful targeting techniques for both organic and paid posts, and the insight tools allow you to view how well your content is performing with much detail.

Twitter

Also known as the customer service platform, Twitter is the perfect way to connect with your customers in real time. Ecommerce businesses profit from this platform as they can answer customers’ questions quickly and more efficiently. Companies also benefit from this platform as their content can stay relevant by using trending hashtags.

Instagram

Companies that sell or focus on clothing, food or luxurious brands would greatly excel on this platform as Instagram is best for visual content and short video clips. 70% of Instagram followers are women between the ages of 18 and 35, so if your company’s target audience are millennial women then this is the platform you should be on.

LinkedIn 

LinkedIn is an essential platform for companies who are selling goods and providing services for B2B. With more than 400 million registered members the social platform provides a space to build relationships which every business knows is crucial. Ultimately, the more connections you have the better your chances are in generating a lead or sale.

Each social media platform provides exceptional tools to help support and enhance  businesses—it is up to your company to decide which platform would best support your goals.

Atlas Communications is a Toronto social media marketing company specializing in social media branding, lead-generation, and results-driven campaigns for companies of all sizes. Contact our agency today for all of your social media marketing needs!

Testimonials

Read what our clients are saying about us.

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"Atlas Communications are truly professional in what they do. They took the time to understand our event, our needs and our message. They were able to create highly engaging content that was relevant to our participants that helped us make our event a success."

Jordan Hill
Ward’s Island Terry Fox Run

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"Working with Atlas Communications has been one of my highlights of 2016. Hiring them has not only been beneficial for our company but for me as a start-up entrepreneur. Having them take the lead for LiveAbstract social media has greatly increased our presence and impact on both our platforms. I would highly recommend them to any company for your digital marketing needs. Thanks Atlas looking forward to continue working together in the future.”

Akwasi Owusu-Ansah
Founder, LiveAbstract.com

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"Reliable…Smart…Professional. Cliché but true. More importantly they get us, think like us, and want us to succeed."

Bryan Bolan
B-Mc Creative

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"Our company is very new to social media with no experience or expertise. We initially approached Atlas Communications for out-sourcing our social media needs. As we progressed in our social media plans we decided it would be best to hire in-house. Atlas was flexible and worked with us to customize our needs. They provided ongoing consulting and training for our social media staff and market team. They were extremely patient with our embarrassingly little of knowledge of social media. We are grateful for their help, knowledge, flexibility and supportive attitude. A welcome find in the vast sea of social media blur. "

Marianne Bertrand
Muttluks Inc.

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"I enjoyed very much working with Atlas Communications. I found them to be extremely punctual, professional, and pleasant to work with. My account representative was available at any time and that always makes a big difference."

Ali Cadili
School of Natural Medical Aesthetics