Summer is for Social Media The BEST Time to start Planning!

While most businesses are quiet over the summer, it’s the busiest time of year around here at Atlas! Why? Because summer is the best time of year to start to plan your social media marketing campaigns.

Fall marks the start of back to school and the beginning of the holiday season (Thanksgiving, Halloween, Black Friday, Christmas, NYE, and the list goes on…). In order to ride this holiday roller coaster without getting lost amongst the crowd, it’s important to have your social media campaigns set in stone ahead of time.

Here are a few things to consider.


(Good) planning takes time; if you want to hit the ground running on social media for fall/back to school, you need to engage a social media agency NOW (better yet – yesterday) to nail down your strategy.

A social media campaign starts way before your first post and doesn’t end until way after your last. In order to have a successful campaign, planning can take days and weeks to perfect. To fully optimize your campaign, a thorough analysis should be conducted after in order to understand what worked – and what didn’t. To minimize what won’t work, planning is needed.

So, what type of planning is necessary exactly? Well, there are a few things to think about.


It’s vital to choose your primary objectives before starting a social media campaign. Traffic, conversions and brand awareness are all different objectives, with very different tactics needed to achieve each.


How long do you want to run your campaign? When do you want to start and end it? How frequently do you want to be posting?

These are all questions that need to be answered before you can run any campaign.


Understanding your audience takes time. By starting your planning early, you can watch your target market’s current trends. This allows you to monitor their online activity, interests and buying tendencies.

Research should be conducted to gauge what type of content will be helpful to your audience. If it’s mothers, campaigns targeting preparing their kid’s lunches may be helpful, however, if it’s young women entering the workforce, content on making a killer impression at work during the holidays may be more helpful.

Summer months can be relatively quiet for many businesses. Get ahead of the game by taking this time to start planning ahead for the busy holiday season!

Atlas Communications is a Toronto social media marketing company specializing in social media branding, lead-generation, and results-driven campaigns for companies of all sizes. Contact our agency today for all of your social media marketing needs!


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