Closing the gap between brand and consumer

While they maybe a blatant copy of Snapchat, Instagram Stories have dethroned the originators and taken their brand to the next level.  Instagram Live was introduced last year, allowing users to broadcast live streams that delete once the video ends. The service is so popular that its daily users have exceeded 250 million (compared to Snapchats 166 million).

Stereotypically, many businesses categorize Instagram as a platform for millennials – but if that’s your mindset we suggest thinking again. Marketing is all about closing the gap between brand and consumer, and Instagram Live is the perfect way to do just that.

Before you make your Instagram Live video

Before we get into how exactly Instagram Live can help, we need to cover the most important step. A live video shouldn’t be treated as just a video that can run at any given time. It should be an event – and an event needs to be advertised. This is extremely important for Instagram Live because videos delete at their conclusion, and you don’t want your customers to miss out on their one and only chance to view!

Now, here’s how to use Instagram Live to your marketing advantage

Host a Q&A

Hosting a Q&A session on Instagram Live is the perfect way to communicate with your audience in real-time. While your Instagram Live video is running, those who are tuned in have the ability to ask questions and make comments that you can read (and respond to) as you film.

Q&As are a great way to understand what your customers want and allow them to voice any questions, comments, or concerns they have.

Product Demo

Since Instagram Live allows you to record for up to an hour, a live demo could help to boost a product’s sales. This tool could be an extremely useful promotional tactic for any number of businesses. For example, a fitness instructor could give a free live workout, or a cookware company could demo the use of a new product.

Behind the Scenes

Giving customers a “behind the scenes” look at your business can help build relationships and instill trust. Showing customers exclusive, personal content will make them feel like they know your company on a deeper level. A great example of how to do this is by touring your workplace and showing the faces behind your business.

Another way to use Instagram Live to your advantage would be to make a special announcement. Since Live videos get deleted, customers feel more obligated to ‘tune-in’ and watch your stream in order to hear the big news!

So, in conclusion, if you aren’t currently taking advantage of the Instagram Live feature, we suggest doing so ASAP. Instagram Live is a unique way to build personal relationships with your audience while still effectively marketing your brand.

Atlas Communications is a Toronto social media marketing company specializing in social media branding, lead-generation, and results-driven campaigns for companies of all sizes. Contact our agency today for all of your social media marketing needs


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